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Tecovas
Situation:
The Account Executives began prospecting Tecovas on Instagram 18 months ago and started seeding the co-founders with emails about event & activation opportunities. The CMO & Co-Founder agreed to come in for a Marketing Strategy Workshop where we identified their Target Audience, Competitive Positioning, Current Strategy & Tactics and KPIs.
Objective:
Tecovas wanted to increase Organic Search & Sales in specific markets, which did not have Tecovas presence at the launch of campaign.
Solution:
The plan came to life by leveraging 3 “Power of…” strategies: Power of Influence (Influencer campaign with Amy from the Bobby Bones Show), Power of Amplification (Integrated Digital, Broadcast & Event campaign), Power of Sound/Storytelling (created content with CEO/Founder & Amy telling the story behind the Tecovas brand that could be used in broadcast & digital).
Results:
Tecovas saw a dramatic improvement in site traffic (increased 77%) and conversion rate (increased >30%). Additionally, they experienced 9 record days (in terms of session counts) during the first 26 days of the campaign. Based on the learnings from the initial test campaign, The Account Executives are working with the brand on a National sponsorship that is currently in consideration.
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