98.1 KVET is the Austin, TX Original, playing country hits for the 90s through today from artists including George Strait, Alan Jackson, Shania Twain, Tim McGraw, Deirks Bentley, and more! The KVET listener is employed full time, owns at least one home, and is typically between the ages of 25-54. Almost half of the audience have children under 18. Family is important to this audience, and nostalgia for familiar songs is key. 98.1 KVET hosts one of Austin’s longest running morning shows – The Bama, Rob & Heather Morning Show – followed by local personalities Angie Ward and Texas Radio Hall of Famer Bob Pickett.