ALT 97.5 is The NEW Alternative in Austin, featuring artists like Imagine Dragons, Cage the Elephant, Beck, Bastille, Foo Fighters, and more. ALT 97.5 is the home to nationally syndicated The Woody Show, and airs iHeart’s premiere annual alternative festival Alter Ego. The ALT audience is young, active, and affluent. They are highly engaged on social media, politically active, and spend their money on technology, music, and entertainment.